Jo Clayton
Become the Person You Were Always Meant to Be.
Rapid Transformational Therapy® (RTT®) Practitioner, Business & Life Coach, and Author
About Me
Sometimes life makes the decision for us.
Redundancy. Divorce. A career that no longer feels right. Leaving a job you once loved. A relationship ending. Children leaving home. Realising you've spent years doing what was expected of you and suddenly wondering:
"What do I actually want?"
You may feel lost, frightened or overwhelmed. You may know that something needs to change but have no idea what comes next.
Or perhaps you know exactly what you want—but you're too scared to say it out loud, let alone make it happen.
I've worked with many people at these crossroads, and I know from personal experience how unsettling—and liberating—a major life transition can be.
My approach combines Rapid Transformational Therapy® (RTT®) with more than two decades of coaching experience to help you understand what is really keeping you stuck, challenge the beliefs that are holding you back and reconnect with what you genuinely want.
Because sometimes the biggest transformation begins with a simple decision:
"I'm ready to choose myself."
My Story
For more than twenty years I've helped people navigate change, build confidence and believe in themselves.
But I also know what it feels like to have your life turned upside down.
When I was made redundant, I was offered counselling. At the same time, I was coming to terms with a failing relationship.
I could have stayed with what was familiar.
Instead, I made a decision that changed the direction of my life.
I ended the relationship, went to university and started again.
It wasn't easy. But I discovered something incredibly important:
You are capable of far more than you think you are.
University was challenging, but I loved it. I grew in confidence, discovered new possibilities and began to understand that sometimes the life you want is on the other side of a decision that feels terrifying.
Years later, I found myself at another crossroads.
I'd built a career as a business lecturer. From the outside, it probably looked like I had a perfectly sensible life.
But I wanted something different.
So I did something that scared me.
I walked away.
I sold what I could, gave away much of what I owned, bought a one-way ticket to Costa Rica and started travelling.
I haven't stopped.
Today, I'm a digital nomad, building my life around freedom, travel, meaningful work and the ability to choose where I live and how I spend my time.
It hasn't always been straightforward. Reinventing your life rarely is.
There have been doubts, uncertainty, financial challenges and plenty of moments when I've had to ask myself whether I'd made the right decision.
But I've learned something that I now bring into my work with clients:
You don't need to have every answer before you change direction.
Sometimes you simply need enough courage to take the first step.
That might mean leaving a career you've outgrown.
Starting a business.
Leaving a relationship.
Moving somewhere completely new.
Or simply admitting that the life you've built no longer feels like the life you want.
I've coached business owners, professionals and individuals through significant decisions and periods of change. I've taught and mentored thousands of students from around the world, built businesses, volunteered internationally and written a self-development book about confidence, limiting beliefs and personal growth.
And I've repeatedly seen the same thing.
People aren't usually stuck because they lack ability.
They're stuck because fear, self-doubt and old beliefs have convinced them that they can't change.
That is where my work comes in.
When I experienced Rapid Transformational Therapy® myself, I discovered just how powerful the subconscious mind can be in shaping the way we see ourselves and the choices we make.
RTT wasn't a new direction for me.
It brought together everything I'd learned through more than two decades of coaching, education and personal development.
Today, I combine RTT with coaching to help people navigate the moments when life asks them.
"What happens next?"
Who I Help
I particularly enjoy working with people who are standing at a crossroads.
Perhaps you've:
Been made redundant or are facing major changes at work.
Lost a career you loved and don't know who you are without it.
Decided it's time to leave a job that no longer fits.
Gone through a divorce or the end of a significant relationship.
Realised you've been living according to other people's expectations.
Been thinking about starting a business or completely changing direction.
Dreamed about leaving your current life behind and creating a new one somewhere else.
Reached a point where you know something has to change, but you're frightened to take the first step.
You don't necessarily need to know exactly what you want yet.
Sometimes the first step is simply giving yourself permission to ask:
"If fear wasn't making this decision for me, what would I choose?"
Why Work With Me?
I don't believe you are broken and need fixing.
I believe you may have spent years adapting, surviving, pleasing others or following a path that once made sense—and now you're ready for something different.
My role is to help you uncover what is really keeping you stuck and create the space for you to make decisions from confidence rather than fear.
Clients often describe me as warm, compassionate, encouraging and easy to talk to.
My years as a coach and educator have taught me how important it is to create a safe space where people can be honest about what they really want—even when saying it out loud feels uncomfortable.
There is no judgement here.
Just curiosity, support and the belief that your next chapter can look very different from your last one.
What You'll Gain Working Together
Our work can help you:
Understand what is really keeping you stuck.
Rebuild your confidence after a difficult life event.
Let go of self-doubt and limiting beliefs.
Stop allowing fear to make your decisions for you.
Reconnect with what you genuinely want.
Make decisions with greater clarity and confidence.
Develop greater self-trust and self-worth.
Move forward after redundancy, relationship breakdown or career change.
Give yourself permission to consider a completely new direction.
Turn "I can't" into "What if I can?"
Create a future that feels authentic to you.
Most importantly, you can begin to see yourself differently.
And when the way you see yourself changes, the choices you make can change too.
Imagine...
Imagine reaching a point where you stop asking:
"What should I do?"
And start asking:
"What do I actually want?"
Imagine trusting yourself enough to make the decision you've been putting off.
Leaving the job.
Starting the business.
Walking away from the relationship.
Moving somewhere new.
Trying something you've always dreamed about.
Or simply becoming the person you've been too afraid to let yourself be.
Imagine waking up one morning and thinking:
"This is my life. And I get to decide what happens next."
You don't need to have everything figured out.
You just need to be willing to take the next step.
Your Next Step
If you're standing at a crossroads and know that something needs to change, you don't
have to work it all out alone.
Book a complimentary discovery call and we'll explore where you are now, what you want to change and whether Rapid Transformational Therapy® could support you.
You may be at the end of one chapter.
That doesn't mean your story is over.
It may be the beginning of your best one yet.
Change is possible. And sometimes the bravest thing you can do is choose yourself.
Client Success Stories
Professional experience
Practicing Since: 2004 as a Business & Life Coach
Additional areas of focus: Career Transitions, Redundancy, Self-Doubt, Confidence & Self-Worth, Imposter Syndrome, Life Transitions, Reinvention, Purpose, Motivation, Personal Growth, Stress Management, Emotional Resilience, Boundary Setting, People Pleasing, Relationship Patterns
Author
We Are All a Work in Progress
A self-development book exploring confidence, limiting beliefs and personal growth, receiving consistent five-star reviews from readers.
Certifications
Rapid Transformational Therapy® (RTT®) Practitioner
Qualified Business & Life Coach
PGCE (Postgraduate Certificate in Education)
BA (Hons) Drama Studies & English
Recognitions & Mentions
22+ years as a Business & Life Coach
14+ years teaching, mentoring and coaching
Qualified Rapid Transformational Therapy® Practitioner
Author of We Are All a Work in Progress
Founder of multiple successful businesses
Worked with clients and students across Europe, Asia and Latin America
Specialist in confidence, communication and overcoming limiting beliefs
Services
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You must not rely on Rapid Transformational Therapy or information on our website as an alternative to medical advice from your doctor or other professional healthcare provider. If you have any specific questions about any medical matter or if you think you may be suffering from any medical condition, you should consult your doctor or other professional healthcare provider. You should never delay seeking medical advice, disregard medical advice or discontinue medical treatment because of information on our website. Results cannot be guaranteed, moreover, results from individual testimonials are for reference only and your own personal experience may differ to those shown on this site.
Office address: RTT Lifestyle Coaching LLC, Meydan - Free Zone, The Meydan Hotel, Dubai, U.A.E
Office address: Brave Life LLC, Business Centre, Sharjah Publishing, City Free Zone, Sharjah, United Arab Emirates
USA Phone Number: +1 (213) 7763346 I UK Phone Number: +44 2033938205
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