Jo Clayton

Become the Person You Were Always Meant to Be.

Rapid Transformational Therapy® (RTT®) Practitioner | Business & Life Coach | Author

About Me

Have you ever felt that you're capable of so much more—but something keeps holding you back?

Perhaps you've lost confidence after a difficult experience. Maybe you put everyone else's needs before your own, overthink every decision, or constantly doubt yourself despite everything you've achieved.

The frustrating part is that you often know what you need to do—you just can't seem to do it consistently.

That's because lasting change doesn't happen through willpower alone. It happens when we change the subconscious beliefs driving our thoughts, emotions and behaviours.

Using Rapid Transformational Therapy® (RTT®) and coaching, I help people uncover the root cause of what's keeping them stuck so they can move forward with clarity, confidence and genuine self-belief.

I believe we all have the potential to live happier, more fulfilling lives. Sometimes we simply need to let go of the beliefs that have been holding us back.

My Story

For more than twenty years I've helped people transform their lives.

I've coached business owners, professionals and individuals through life-changing decisions, taught thousands of students from around the world, built several successful businesses, and volunteered internationally helping people develop confidence, communication skills and belief in themselves.

Throughout all those years, one thing became clear.

The greatest obstacle was rarely a lack of intelligence, talent or opportunity.

It was the quiet voice saying:

"I'm not good enough."

"I'll probably fail."

"Someone else could do this better than me."

I saw brilliant, capable people held back by beliefs they didn't even realise they carried.

During lockdown I wrote my self-development book, We Are All a Work in Progress, inspired by the transformations I'd witnessed throughout my coaching career. Seeing readers connect so deeply with its message reinforced what I'd always believed—that when we change the way we think about ourselves, we change the direction of our lives.

When I experienced Rapid Transformational Therapy® myself, everything suddenly made sense.

I discovered just how powerfully our early experiences shape the beliefs that influence every area of our lives—and how quickly those beliefs can change when we work directly with the subconscious mind.

RTT wasn't a new direction for me.

It was the missing piece that brought together everything I'd learned during more than two decades of coaching and personal development.

Today I combine over two decades of coaching experience with the transformational power of RTT.

Why Work With Me?

I don't believe people are broken.

I believe they've simply developed beliefs that no longer serve them.

My role isn't to "fix" you.

It's to help you discover the confident, capable person who's been there all along.

Clients often describe me as warm, compassionate and easy to talk to. My years as both a coach and educator have taught me how to create a safe, supportive space where people feel understood, valued and empowered to change.

Together we'll uncover what's really holding you back, release the beliefs that no longer serve you and replace them with ones that support the life you truly want to live.

What You'll Gain Working Together

Working together can help you:

  • Build genuine confidence from within.

  • Silence your inner critic.

  • Let go of self-doubt and imposter syndrome.

  • Stop self-sabotaging opportunities.

  • Feel calmer, happier and more emotionally resilient.

  • Make decisions with confidence.

  • Improve your relationships with yourself and others.

  • Gain clarity about the future you want.

  • Create lasting change instead of temporary motivation.

Most importantly, you'll begin to see yourself differently—and when that changes, everything else begins to change too.

Imagine...

Imagine waking up feeling excited about your future rather than anxious about getting through another day.

Imagine trusting yourself.

Speaking up with confidence.

Saying yes to opportunities instead of talking yourself out of them.

Feeling worthy of success, happiness and fulfilment.

That version of you already exists.

Sometimes it simply needs the right support to emerge.

Your Next Step

You don't have to stay stuck.

If you're ready to let go of the beliefs that have been holding you back and become the person you know you're capable of being, I'd love to help.

Book a complimentary discovery call and we'll explore where you are now, where you'd like to be, and whether Rapid Transformational Therapy® is the right next step for you.

Because change is possible.

And the life you're looking for may be much closer than you think.

Client Success Stories

★ ★ ★ ★ ★

"Jo is an exceptional coach who creates a safe, supportive space where you feel genuinely understood and encouraged throughout your journey. She patiently helped me define my goals and create a clear path to achieve them. With Jo's guidance, I achieved one of my biggest dreams—studying abroad. More importantly, I didn't just improve my English; I rediscovered my self-confidence and belief in myself. I'll always be grateful for her encouragement and support."

— LC, Masters Student
★ ★ ★ ★ ★

"Jo is an incredible coach. She is kind, warm-hearted, intelligent and deeply conscientious. She builds strong, positive and professional relationships with her clients, and I have rarely met someone so genuinely devoted to another person's wellbeing and progress. Jo creates a supportive environment where people feel safe to grow. She is as much a facilitator and coach as she is an educator, and the transformation I experienced was a direct result of the trust and relationship she built. I cannot recommend her highly enough."

— KL, Department Head in Education

Professional experience

Practicing Since: 2004 as a Business & Life Coach

Additional areas of focus: Career Transitions, Self-Doubt, Stress Management, Emotional Resilience, Boundary Setting, People Pleasing, Relationship Patterns

Author

We Are All a Work in Progress

A self-development book exploring confidence, limiting beliefs and personal growth, receiving consistent five-star reviews from readers.

Certifications

  • Rapid Transformational Therapy® (RTT®) Practitioner

  • Qualified Business & Life Coach

  • PGCE (Postgraduate Certificate in Education)

  • BA (Hons) Drama Studies & English

Recognitions & Mentions

  • 22+ years as a Business & Life Coach

  • 14+ years teaching, mentoring and coaching

  • Qualified Rapid Transformational Therapy® Practitioner

  • Author of We Are All a Work in Progress

  • Founder of multiple successful businesses

  • Worked with clients and students across Europe, Asia and Latin America

  • Specialist in confidence, communication and overcoming limiting beliefs

Services

  • Video

  • Phone

  • Messaging

Answer Some Questions Below To Schedule Your Free Consultation Call With Me

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You must not rely on Rapid Transformational Therapy or information on our website as an alternative to medical advice from your doctor or other professional healthcare provider. If you have any specific questions about any medical matter or if you think you may be suffering from any medical condition, you should consult your doctor or other professional healthcare provider. You should never delay seeking medical advice, disregard medical advice or discontinue medical treatment because of information on our website. Results cannot be guaranteed, moreover, results from individual testimonials are for reference only and your own personal experience may differ to those shown on this site.

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Office address: RTT Lifestyle Coaching LLC, Meydan - Free Zone, The Meydan Hotel, Dubai, U.A.E

Office address: Brave Life LLC, Business Centre, Sharjah Publishing, City Free Zone, Sharjah, United Arab Emirates

USA Phone Number: +1 (213) 7763346 I UK Phone Number: +44 2033938205