Buzz Walker
You Still Have to Lead. Come Through It Stronger.
I work with CEOs, founders, and accomplished professionals who are facing a difficult period in business or life.
When it hits the fan, you still have to lead.
The company doesn't pause because your marriage is ending. The board meeting doesn't move because someone you love is sick. The market doesn't wait because your child is in trouble. A key executive can walk out the same week everything at home falls apart.
You know how to handle pressure. That's not the issue. The issue is what happens when the pressure of the job collides with something you cannot compartmentalize, delegate, or solve by working harder.
Those are the moments when the person everyone turns to may need someone to turn to.
Who This Is For
Sorin Shift is for CEOs and founders when the pressure they already know how to carry collides with something bigger in business or life. Senior executives and other accomplished adults facing a comparable period of pressure, loss, change, or transition are also welcome.
Where This Can Show Up
You keep replaying a decision or conversation long after it is over.
You know a decision needs to be made, but you keep circling it.
The role or definition of success that got you here no longer fits.
A divorce, death, illness, exit, or family issue has changed the ground under you.
You keep taking responsibility for people and outcomes that are not entirely yours to carry.
My Story
For more than 40 years, I've worked in places where people are expected to make hard calls and keep moving. I've led major businesses, acquisitions, startups, restructurings, and turnarounds. Some of the conversations I remember most, though, were not about strategy. They were the ones behind closed doors, when a leader was trying to keep the company moving while something in life was coming apart.
I know that collision personally. I went through a divorce while I was a startup executive during an acquisition and the job change that followed. My brother died while I was restructuring another startup. In 2024, I was rebuilding a marketing and sales team while my mother died in January and my father in December.
I also learned early to be the person who takes care of things. I'm the oldest of eight. Responsibility became part of who I was. It served me well, and at times it cost me. I stayed too long, held on to people too long, lost sleep over layoffs, and took responsibility for problems that were never mine alone to carry.
Over the years, I saw the same thing in other capable people. Achievement did not make them immune to grief, divorce, uncertainty, family problems, or the weight of a decision they could not comfortably discuss with the board, the team, or the people at home.
Those experiences are why I trained in Rapid Transformational Therapy® (RTT®) and created Sorin Shift. Not because CEOs need someone to tell them that pressure is hard. They know that Sorin Shift is for the times when the pressure you know how to carry collides with something bigger, and you want to come through it stronger, not simply get past it.
Why Work With Me
You won't have to explain what it means to carry a payroll, a board, investors, a leadership team, or a decision that affects other people's livelihoods. I've been there. You also won't have to pretend that success makes loss, divorce, family trouble, uncertainty, or fear easier.
Then the attention turns to you. What is this doing to you? What keeps following you home? What do you want to handle differently? If I believe I can help, I will tell you how. If what you need is outside my experience or scope, I will tell you that too.
What You May Gain
The goal is not a life without pressure. It is a better way to handle the pressure you cannot avoid.
Depending on what you are dealing with, that can mean:
Making the decision instead of circling it;
Knowing what is yours to carry and what is not;
Being more present at home when work is hard;
Finding direction again after loss, divorce, an exit, or another major change;
Meeting the next hard period with a better understanding of yourself and how you respond.
Coming Through It Stronger
The hard thing may still be hard. The market may still be down. The divorce may still be painful. The person you lost is still gone. The executive problem may still need to be handled. The difference is that you are no longer carrying it in exactly the same way.
You can think more clearly. You know what is yours to act on and what is not. You can be present where you are instead of replaying everything somewhere else. And when the next hard period comes, you have more than endurance to fall back on.
Your Next Step
Start with a conversation. Tell me what's going on and what you want to be different.
I'll listen, ask direct questions, and if I think I can help, I'll tell you what I recommend. If I don't, I'll say that too. The Discovery Call is complimentary, with no pressure to commit.
Professional experience
Practicing Since: 2026
Certifications
Rapid Transformational Therapy® (RTT®)
RTT Integrated Therapy Pathway
Recognitions or Mentions
Data Protection and Confidentiality
Equality and Diversity
Mental Health Awareness
Safeguarding
Services
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You must not rely on Rapid Transformational Therapy or information on our website as an alternative to medical advice from your doctor or other professional healthcare provider. If you have any specific questions about any medical matter or if you think you may be suffering from any medical condition, you should consult your doctor or other professional healthcare provider. You should never delay seeking medical advice, disregard medical advice or discontinue medical treatment because of information on our website. Results cannot be guaranteed, moreover, results from individual testimonials are for reference only and your own personal experience may differ to those shown on this site.
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